Welcome from the Shoe Fairy!

Welcome, shoe-loving Philadelphia women (and shoe lovers paying visits from other cities)! Allow me to introduce myself: I am the Shoe Fairy, or so my friends dubbed me after realizing that I have an almost magical way of finding them just the shoe they need when they think all hope is lost. (Not to mention magical closets, that somehow manage to contain my 100 pairs!)

There are few things on this earth that I love more than shoes and the city of Philadelphia, and I figured it was high time to bring the two together. With Philly Shoe Fairy, I hope to create the go-to site for shoe-loving Philly gals like myself, alerting you to the opening of new shoe stores, shoe-related events, sales, helpful tips, styles for the season, storage ideas, shoe-related gifts—everything that makes shoe ownership fun! I’ll even have an occasional “Ask the Shoe Fairy” feature, so if you have any shoe-related questions, just send them to me at phillyshoefairy@gmail.com and I’ll see what I can do about getting you some answers!

Attention Deputy Shoe Fairies! In order to fuel my shoe habit, I have a full-time job. (Yes, I know; it really cuts into my shoe shopping time!) Because of that, I need your help: if you pass a store that’s having a sale, let me know. If you see a new store opening or an old one closing, let me know. If you just find an interesting shoe-related something, let me know. I will pass your information along to our network of shoe lovers so they don’t miss a beat and don’t spend a dollar more than they have to. If I use your tip, you will become a Deputy Shoe Fairy and get recognition here! Together, as a shoe community, we can build the most complete Philadelphia shoe site on the web, and other cities will be majorly jealous.